Behavioural Insights and Communications

What people say they’ll do and what they actually do are often two different things. Why? Because people aren’t always rational when they make decisions – instinct, emotions and biases can get in the way. In fact, people are more often irrational, but in a predictable way.

Behavioural Science (BeSci) is the understanding of what makes people tick. We help our public sector clients to apply it and the power of ‘nudge theory’ to create engaging, informative, effective communications programmes that trigger positive decisions and meaningful behavioural change.

Working collaboratively with our clients’ internal teams we review communications journeys to design the best possible experiences and coach teams to apply BeSci best practice in their writing. We engineer nudge communications to shape hearts, minds and good decisions and test communications with robust research, turning hunches into evidence-led campaigns. In addition, all internal processes are reviewed to ensure BeSci thinking is applied to every step of end-to-end communications delivery.

Together, we plan, create and deliver communications that interrupt irrational decisions and influence real behavioural and attitudinal change. And when audiences win, our clients do too. From reducing queries and complaints to increasing engagement and good decisions, our blend of creative and behavioural science expertise can help you to do so much more with your communications.